Brand Nutialm Naturaleza & Alma

Project Overview

Nutialm entered the market as a new brand in the field of natural and bioenergetic products, facing strong competition in a saturated sector. Its primary challenge was to achieve relevance in an environment where many brands offer similar products. Nutialm’s goal was clear: to convey love, balance, peace, and a connection to nature while maintaining an elegant yet accessible image for consumers from various social strata.

To tackle this challenge, we defined a buyer persona encompassing individuals who are mindful of personal care and holistic wellness, with a preference for natural and sustainable products. These consumers value both the quality and aesthetics of products but seek options that fit their lifestyles in terms of price and accessibility. This profile includes women and men aged 25 to 45 who are interested in a balanced lifestyle, meditation, self-care, and holistic wellness practices, regardless of their socioeconomic status.

With this information, the approach was to create a brand that balanced elegance with approachability. Visually, the logo featuring the lotus flower communicates a deep spiritual connection, while the chosen colors (coral, dark mint green, gray, and white) evoke both luxury and serenity, aligning with the brand’s values. The presentation of the products, with minimalist yet sophisticated packaging, positions Nutialm as a premium option without losing accessibility.

Through this work, Nutialm’s identity was crafted to resonate emotionally with its audience, standing out in a competitive market by highlighting the quality of its products along with the experience of peace and wellness they offer.

Development

At Nutialm, we successfully fused the essence of nature with the well-being of the soul through a comprehensive branding process. Our focus was to create a unique identity that reflected the brand’s profound purpose: to offer natural and bioenergetic products that rejuvenate both body and spirit. From the logo design to the creation of packaging, labels, and a coherent digital presence, every detail was carefully crafted to ensure that the customer experience was authentically connected with nature and wellness.

The challenge was heightened by the fact that Nutialm was a new brand in the market, requiring the establishment of a solid and memorable identity from scratch. We developed the complete corporate identity for Nutialm, from its logo— a symbol of balance between nature and the soul— to the colors and typography that convey calm and harmony. Each visual element was designed to communicate the brand’s values: purity, wellness, and a connection to nature.

We developed a visual language incorporating warm colors and organic shapes, in harmony with the relaxing and revitalizing essence of the products. Professional photography, social media strategies, and packaging designed to convey purity and a connection to nature were key components in creating a brand that inspires trust and serenity. Nutialm is not just a line of products such as natural soaps, creams, soy candles, and energy stones; it is an invitation to a lifestyle where nature and soul unite in perfect harmony.

The comprehensive branding strategy also included a focus on customer experience, ensuring that every touchpoint with the brand—from packaging to digital platforms—reflected coherence and authenticity. Nutialm’s new corporate identity positions the brand not just as a product but as a transformative experience in the realm of natural and energetic wellness.

The Result

The Nutialm project has blossomed into a brand that represents natural and bioenergetic products while providing a complete experience of wellness and connection to nature. Every aspect of Nutialm’s identity has been meticulously designed to reflect serenity, balance, and renewal, turning the brand into a symbol of holistic well-being.

The logo, inspired by the lotus flower, is the heart of the visual identity. This symbol, deeply linked to purity, rebirth, and spirituality, connects Nutialm with the essence of meditation and natural harmony. The lotus flower represents personal evolution and the inner peace that Nutialm’s products seek to provide to its customers.

The brand colors—coral, dark mint green, gray, and white—are drawn directly from nature’s palette and the calm state achieved through meditation. These colors evoke feelings of freshness, relaxation, and balance, helping each product convey a natural connection.

For the products, we created a custom seal for the soaps that imprints the lotus flower logo directly onto each bar, adding an artisanal touch that reinforces the unique and natural value of the products. The soap packaging has been designed with sustainable and aesthetically pleasing materials, where simplicity meets nature. The wellness kits also offer impeccable presentation, inviting customers to immerse themselves in a relaxation ritual.

The labels for the containers and the careful selection of packaging reflect the purity of the natural ingredients used by Nutialm. We opted for glass bottles and eco-friendly materials that align with the brand’s philosophy and are designed to ensure the freshness of the bioenergetic products.

Regarding product photography, the images capture the delicacy and organic nature of each item. Professional editing highlights the soft colors and natural textures, conveying the message of calm and serenity that Nutialm represents. We also produced a product video and a logo video, where the creation process and the essence of the brand come to life, showcasing every detail in harmony with nature.

The final result is a brand that exudes authenticity, wellness, and spiritual connection. Nutialm transforms through every detail into a complete experience that invites customers to balance their body and soul with the best that nature has to offer. Nutialm is born to be much more than a brand; it is an invitation to a conscious and peaceful lifestyle.